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According to Zalta, our brains process moving images 600,000 times faster, and find them six times easier to recall, compared to text-based content.
Hold shift, select all the frames that need duplicating and drag them to the new layer icon: 9.Click on the small button on the top right hand side of the timeline window and select ‘Make Frames From Layers’: 8. In the window that appears, select ‘GIF 128 Dithered’ under the Preset drop down menu. Under the ‘Colours’ tab, ensure that ‘256’ is selected: 11.Holding the shift button, select all of your layers in the timeline panel, then right click and choose your desired delay time between frames 9. Change the dimensions if necessary, using the ‘Image Size’ section.Instead of attempting a tenuous link between a GIF of a flailing Kermit the frog and your latest product offering, why not tailor make one?Whether it’s down to lack of man-power or lack of creativity, you don’t need to be a design expert to be able to create simple, eye-catching GIFs that can add a new dimension to your social channels, website or email marketing campaigns.
If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.