And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.
But in the US at least, younger—and more likely to be single—people say they’re using the social network less.
(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.
To do so, you’ll need to “unlock” each event or group manually; by default users won’t be able to search for a missed connection unless the other person opts-in to being discovered.
For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.
“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.
Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.