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Posted by / 21-Jul-2020 11:34

Dating sites combined matches larger

Alexa gives Match a global rank of 2,491, while e Harmony comes in at 16,793.

Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.

Let's set the stage to give you an understanding of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. VRBO, e Harmony has an advantage in nonbranded, organic keywords.

What's even more surprising is that neither website gets traffic from Instagram.

Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over

Let's set the stage to give you an understanding of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. VRBO, e Harmony has an advantage in nonbranded, organic keywords.

What's even more surprising is that neither website gets traffic from Instagram.

Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over $1 billion in revenue annually.

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Let's set the stage to give you an understanding of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. VRBO, e Harmony has an advantage in nonbranded, organic keywords.What's even more surprising is that neither website gets traffic from Instagram.Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.Match takes in over $1 billion in revenue annually.

billion in revenue annually.

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Both brands do quite well in direct traffic because they focus on brand awareness. Match gets 29.9% of its visitors to return to the website. The split for users from social media is 38.9% new visitors and 61.1% returning.

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