For example, if you're attending a concert, you'll be able to "unlock" your profile, so that potential matches who have said they're going to the same show can see it.The social network says it's going to start testing Dating later this year, and that it's not going to use information from the feature to target ads.The con works something like this: You post a dating profile and up pops a promising match — good-looking, smart, funny and personable.This potential mate claims to live in another part of the country or to be abroad for business or a military deployment.We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory," Mandy Ginsberg, the CEO of Match Group, said in a statement."Regardless, we’re going to continue to delight our users through product innovation and relentless focus on relationship success. Facebook’s entry will only be invigorating to all of us.”"Come on in. Their product could be great for US/Russia relationships," Joey Levin, the CEO of IAC, Match Group's parent company, added.
And it should make dating app incumbents like Tinder and Bumble anxious.
Until recently, you couldn't even sign up for a Bumble account if you didn't already have a Facebook account.
It's not unreasonable to wonder whether these apps would even exist without the social network.
At F8, Facebook’s annual developer conference, Mark Zuckerberg announced a new dating service, simply called "Dating," that will exist right within the social network's own app.
It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections.
A Pew Research Center study revealed that nearly 60 percent of U. adults consider online dating a good way to meet people, and Match.com, one of the most popular dating sites, says people 50 and older represent its fastest-growing share of users.