Online dating ad consultation
Half (54%) of online daters have felt that someone else seriously misrepresented themselves in their profile.
And more seriously, 28% of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable.
Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.
Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.
Although direct response marketing is not a new means of marketing, it’s one that must quickly adapt to be the most cost-efficient and produce the best possible ROI.
Online dating marketing with Koeppel Direct enables businesses to create specific, measurable goals, which can be tested, optimized, and adjusted to meet the demands of its audience.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
Koeppel Direct is a direct response media buying firm with valuable experience and expertise working with companies looking to grow, expand and surge ahead in the online dating category.